How It Works
To start, your members first choose an 8-week (24-session) program that best suits their goals or interests. (e.g. Weight Loss, Sports Conditioning, Performance Golf, Beautiful Bride, etc.). How much, or if, you choose to charge an extra fee for a Koko program is up to you.
Each Koko program is pre-designed, incorporating a selection of Koko's 70+ exercises. The program is then loaded onto your member's own personal Koko Key™ which gives them the freedom to exercise on their schedule while remaining on a consistent program.
Once members insert their Koko Key into any Koko Smartrainer®, Koko instantly becomes their own 30-minute workout partner. Koko directs them on what exercise to do, in what order and at what weight. Koko's interactive software guides and monitors them on proper form and pace using an intuitive, full-color touch screen. Members get feedback every step of the way. And when they're done, they can see and track their progress in ways unattainable with traditional strength equipment: e.g. calorie burn, workout intensity, strength gains, etc.
Plus, Koko is dynamic. As your members' strength levels change, Koko's state-of-the-art technology automatically adapts with them. Learning from them. Getting smarter and more customized every step of the way, without placing an administrative burden on your fitness staff.
Members can even go online anytime to directly track their own progress in detail.
And Koko provides club management unmatched insight into your members' progress as well. Detailed reports help you monitor individual or group activity, create promotions based on specific results and uncover new sales opportunities for additional services like personal training.
"Koko training" is a fully-guided, self-service workout. Like cardio equipment, each member has a Smartrainer all to themselves for their full 30-minute workout. Instead of members wandering around a maze of selectorized equipment on their own, Koko extends your member's cardio "comfort zone" to strength training,and becomes a bridge to more advanced personal training.
Plus, Koko's footprint is not much larger than a treadmill; as few as 3 Smartrainers can easily serve hundreds of members. And, with most clubs charging an additional fee for its use, Koko has been proven to generate many thousands of dollars of direct revenue for clubs annually.
And that's not all. Koko can also increase personal trainer revenues Koko is not only a self-service program for members, it is a powerfully effective way to directly increase personal training revenues.
By introducing more of your members to the benefits of a guided strength training program, Koko turns members who previously hadn't considered private training into new clients for your personal trainers.
Plus, Koko has specific programs that trainers can use to directly generate revenues:
Koko PlusSM - Trainer Assisted Programs
Koko Plus programs are 24-session/8 week programs with 4 trainer-assisted sessions integrated into them. Great for members that can't afford personal training all the time. Clubs charge more for these value added programs while generating direct revenue for trainers and creating a natural pipeline of future clients for your personal training practice.
With over 30 individual multi-joint and functional cable exercises, trainers can selectively use Koko for their one-on-one training. Koko paces, counts and tracks all member activity, leaving the trainer to focus on proper form and technique.
Koko FusionSM - Group Training
Koko Fusion programs enable clubs to offer members a one-of-a-kind introduction to strength training in a group format. Koko Fusion is very affordable to members, easy to organize and market, and very profitable for trainers and clubs. All multi-session programs are pre-designed for easy execution, with built-in flexibility to enable the trainer or exercise instructor to customize areas to reflect their own personal style. Plus, Koko can automatically summarize all the members' activity and report on their progress, relieving the trainer of the administrative hassles of managing group training clients.
Who is Koko for?
Koko is ideal for people who want help strength training, but don't yet have the confidence, time or money to hire a personal trainer.
- Busy moms, and 30 or 40-somethings with jobs, lives and kids.
- 55+ members - the fastest growing age group in the club industry
- Time-pressed executives who struggle with their weight, their golf swing and finding time to exercise
- Cardio exercisers who know they should strength train, but lack the time or confidence to advance from cardio exercise or classes to strength training on their own
- The majority of health club members who can't afford a personal trainer all the time, but need help staying on a program.
These are the people that love the Koko Smartrainer. And these are the people that will join your club, stay longer and spend more money to exercise at your club if you have Koko Smartrainers on your floor.
